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Apex Eau De Parfum

Project type

Product Development

Harnessing the infinite power of nature, Apex connects us to Earth and its spiritual energies, unleashing instincts and abilities that lay dormant within each of us. Grounded in inspiration from the world’s Apex animals, this creation was designed to unearth your connection to nature’s most powerful creatures, pushing you to challenge your limits and open your eyes to new opportunities.

I worked across concept, development, production, web, marketing, POS and in-store for this project end-to-end. I created the designs on the box, cards and leaflet. As well as other collateral that was sent out to distributors before launch.

I worked alongside collegues and manufacturers to overcome hurdles and progress to launch on time.

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