Essence De Parfum

Essence De Parfum an original concentration by Roja Parfums, structured to be as refreshing as an Eau De Toilette with the lasting quality of an Eau De Parfum. The top and heart notes have been enhanced - allowing them to display their characteristics on the skin for hours longer than usual.

This is an end-to-end project, from conception to in-store display, I helped to build the narrative of the products through art direction, product design and graphic design.

I worked closely with outsourced companies, including glass & packaging manufacturers, 3D designers and video editors, to develop ideas that led to the final product.